Do you want to promote your company on Instagram, but you don’t know what works? All beginnings are difficult. Before you become successful in promoting on Instagram you will first have to understand the possibilities and design of the platform. What works well on other social media may not appeal to your Instagram audience. The use of the influenceur comes perfectly there.
Make it personal
If you are always going to promote your company, products or services on Instagram, you will soon fall for it. Users are not waiting for an abundance of posts with a commercial approach. If you want to create engagement, provide a personal touch.
For example, offer a peek into the kitchen by showing how things are going behind the scenes. Show how your products are manufactured or show your enthusiastic team in action. What is incredibly important here: be authentic. Keep your communications close to the core values of your company and ensure that the content does not look too artificial.
Offer sufficient variation
When you are actively promoting Instagram, it is tempting to always post the same type of content. That may be out of convenience, or because you have found that a certain type of mail works well. It is nevertheless wise to ensure sufficient variety.
Therefore, continue to experiment with different types of content. Alternate photos with video material, show different aspects of your services or products and try different insights in the field of a theme. In this way, avoid predictability and monotony, so that followers may eventually drop out.
Tell a story with Instagram Stories
In individual posts, you can already give a nice impression of your company, but sometimes you just need a little more space to transfer this. Instagram Stories lend themselves perfectly to a strong example of storytelling. By adding multiple slides you can display your message in detail.
The slides form small pieces of information so that it remains manageable for your Instagram followers. At the same time, all parts together form a nice round story. By the way, you can round off that story with a strong call-to-action, in which you encourage further action or interaction. This way promotion on Instagram gets a new dimension and you ensure the necessary variety in your content.
Build up followers
Strong content is essential for promoting on Instagram, but without enough followers, your new strategy will have little effect. Make sure your account is public and add relevant popular Hashtags to your posts. These ways new potential followers can come across your company and discover it.
You can also follow relevant pages and people yourself with your company. Respond to their messages and ensure valuable and genuine interactions. Do this well and you will see that you, in turn, get followers back, who interact with your content?
Increase your reach: advertise on Instagram
It is, of course, nice if you get followers on Instagram in a natural way. However, promoting on Instagram with just these followers is unlikely to produce enough views and interactions. Certainly, Instagram company profiles are displayed less frequently in the feed of users by the Instagram algorithm. That’s because Instagram prefers messages from friends and family.
What is the best way to increase your reach by getting started with advertising on Instagram? That not only gives you a large reach. It is also possible to reach a target group that is very relevant to your company. Instagram offers extensive possibilities to specifically define your target group. That way you can advertise in a much-targeted way and stimulate valuable actions and interactions.